Electronic Marketing

Electronic marketing is a fantastic way to gain exposure, pick up new clients, and gain credibility in the marketplace. Specifically, for child care providers, the possiblilities are limitless.

How do parents normally find your child care center? Chances are, you were recommended by another parent who uses your service. Word of mouth is the best advertising you can get, but it doesn't happen on it's own. You have to enlist the parents currently using your service to bring in other people's children as well! To attract new clients, you must have some exposure beyond word of mouth. Electronic marketing is effective exposure, it is cost effective, and you can grow your business while you take care of the business at hand.

• Effective Exposure

Having a web site provides your clients with a clear understanding of the service you provide. FTC has established a standard way of building our web sites to increase your rankings in the search engines. This means that you will have built in exposure for your web site! We will submit your site to the major search engines for you, and we highlight certain keywords to standout in the site. This will bring visitors to your site (and children to your center) that you wouldn't see otherwise.

When new parents move into town, they don't usually have someone they can trust to recommend a child care provider. They search online for a house to move into, and they search online for nearby child care centers at the same time. Some parents will even choose a house on the opposite side of town from work just to be closer to a child care center they find and like. For preschool children, it happens just like choosing a school district.

• Cost Effective

Other forms of advertising, like radio or print ads are very expensive, and only last for a short period of time. You can spend thousands of dollars on radio advertising each month, and if you decide to cut that expense, you also cut your exposure. A newspaper ad gets thrown in the trash the same day, and you can watch the calls dry up. A web site is always on. If someone is trying to find you in the middle of the day or the middle of the night, your site will always show up on the search engines. And, outside of a few small annual costs that are explained in the Web Process, once you build a site, it is yours forever.

FTC has put together two very comprehensive packages that are easy to understand. For only $1000 or $1500, your site can be live on the web and you can watch the calls come in! We know that electronic marketing can be a daunting process, so we have tried to make it as simple as possible. You can have a lifetime of electronic advertising for less than a month's expense on the radio, or less than a week's expense from the newspaper!

• Watch Your Business Grow

Once your site is live and in the search engines, you can wait for the calls to come in. New clients will find you while you tend to the business at hand. Electronic marketing will do the job for you! Your new web site will bring parents right to your door, and they won't even have to call for driving directions.

Our packages allow you to get a completely customized site, tailored just for your business. All of the details are listed on our Child Care Promotion page, so what are you waiting for? Go ahead, sign up today, and let the calls start coming your way.